6+
YEARS IN PRACTICE
4
DISCIPLINES, ONE CORE IDEA
5
PLATFORMS BUILT ON
SEO
CERTIFIED SPECIALIST
THE IDEA
Trust comes from consistency. When the brand, the website, and the search results all say the same thing, people believe it.
That consistency is a strategic decision, made once, then carried through every step. Treating branding, website design, and SEO as one engagement in a connected system creates a wholesome and balanced identity.
ONE CONNECTED SYSTEM
Four disciplines, one decision chain. Each one builds on the strength of the one before it.
01
Brand Strategy
Positioning, audience, and messaging. Decides what the business stands for before anything gets designed.
02
Visual Identity
Logo, type, color, and the system that holds them together across print and screen.
03
Web Design & Development
UX, design, and build. Where the brand earns attention and turns it into enquiries.
04
SEO/AEO
Technical and on-page work so the right people find you, including the ones who have never heard your name.
Selected Works
01 /
BRANDING
Eagle & Ivy
THE CHALLENGE
Eagle & Ivy needed a brand that unified its restaurant, bar, and golf lounge experience into one memorable identity. The brand had to feel refined, timeless, and flexible across every guest touchpoint.
THE RESULTS
We created a complete brand system, including logo suite, color palette, typography, & brand guidelines. The result is a cohesive identity that feels polished, recognizable, and consistent across print, signage, and digital experiences.
POSITIONING / IDENTITY SYSTEM / PRINT & DIGITAL ASSETS
01 / SEO
ATACO Steel
THE CHALLENGE
ATACO Steel's manufacturing is exceptional, but its website was holding the brand back. Technical SEO issues, poor indexing, and limited content prevented key service pages from ranking and reduced credibility with prospective buyers.
THE RESULTS
Organic impressions increased 172%, clicks grew 103%, Core Web Vitals reached a 100% pass rate, and ATACO now ranks on the first page of Google for its highest value commercial keywords.
TECHNICAL SEO / KEYWORD STRATEGY / BUILT ON WORDPRESS
03 / WEB
Fab Advisors Group
THE CHALLENGE
Fab Advisors needed a website that could support the launch of its new Bystronic partnership while clearly showcasing its machinery and expertise. The site also needed to generate qualified leads and establish credibility with industrial buyers.
THE RESULTS
​We designed and developed a custom, SEO-friendly website featuring a structured machinery catalog, dedicated service pages, and streamlined lead generation. The new site gives buyers a clear path from product discovery to inquiry while positioning Fab Advisors as a trusted manufacturing partner.
UX ARCHITECTURE / WEB DESIGN / WEB DEVELOPMENT
ABOUT ME
My name is Emma
I'm a designer, a web developer, and an SEO specialist, bringing all three to the table as one accountable point of view.
​
I have six years of experience building visually cohesive, conversion focused sites. With a foundation in graphic design, I run projects end to end: strategy, identity, design, build, and the search work that follows launch. Every decision reinforces the next.​
CAPABILITIES
DESIGN & BRANDING
Brand identity
Visual systems
Print and digital assets
Adobe Creative Suite
Figma
Canva
WEB & DEVELOPMENT
Webflow
WordPress
Shopify
Wix
Squarespace
Responsive UI/UX
Relume
SEO & ANALYTICS
​On-page SEO
Technical SEO
SEO audits
Keyword research & targeting
SEMrush
GA4
Search Console
MARKETING SYSTEMS
​HubSpot
Pipedrive
Salesforce
Zapier automation
Webflow API
Let's build your online identity.
Whether you need branding, a website, SEO, or all of it together, tell me where you are now and I will tell you what would make the biggest difference.